''Shift: Inside Nissan's Historic Revival''
Carlos Ghosn

ISBN: 9780385512909 | 256 pages | 7 Mb


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Shift: Inside Nissan's Historic Revival Carlos Ghosn
Publisher: Crown Publishing Group




In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history. When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more ...


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The turnaround of Nissan has been described as one of the greatest turnarounds of the twentieth century. In Shift - Inside Nissan's Historic Revival, in an 
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By Carlos Ghosn and Philippe Riès Currency/Doubleday, 2005 256 pages, $25.95. “Is there a manager in the house?” Like a theater owner 
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Shift Inside Nissan's Historic Revival is an account of Carlos Ghosn the CEO of Renault and Nissan and his life telling story that led him, and his 
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Shift: Inside Nissan's Historic Revival by Carlos GhosnGhosn (rhymes with phone) was trained as an engineer--and it shows. His approach to 
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